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1.Semester Course Plan
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Course Code
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Course Name
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T+A+L
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Compulsory/Elective
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ECTS
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Group Code
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Group Course Count
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431211301
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Foreign Language-I: English
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2+0+0
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Compulsory
|
2
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562511101
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Business Management-I
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3+0+0
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Compulsory
|
3
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|
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562511102
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math
|
3+0+0
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Compulsory
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4
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|
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562511103
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Marketing principles
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4+0+0
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Compulsory
|
4
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562511104
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Behavior in Organizations
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2+0+0
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Compulsory
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3
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562511105
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Contact
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2+0+0
|
Compulsory
|
3
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|
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740011301
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The Principles of Atatürk and Revolution History-I
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2+0+0
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Compulsory
|
2
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|
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750011301
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Turkish Language-I
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2+0+0
|
Compulsory
|
2
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|
|
 [G] |
5625SEÇ-1
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Elective 1
|
1+2+0
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Elective
|
3
|
|
1
|
 [G] |
5625SEÇ-2
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Elective 2
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3+0+0
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Elective
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4
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1
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Total ECTS
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30
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Show
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Course Groups
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2.Semester Course Plan
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|
|
|
|
|
|
Course Code
|
Course Name
|
T+A+L
|
Compulsory/Elective
|
ECTS
|
Group Code
|
Group Course Count
|
|
431212301
|
Foreign Language-II: English
|
2+0+0
|
Compulsory
|
2
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|
|
|
562512101
|
Electronic Marketing
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2+0+0
|
Compulsory
|
3
|
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562512102
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Export Techniques
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2+0+0
|
Compulsory
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3
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562512103
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Business Management-II
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3+0+0
|
Compulsory
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3
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562512104
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Sales Force Training
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4+0+0
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Compulsory
|
4
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|
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740012301
|
Atatürk's Principles and Revolution History-II
|
2+0+0
|
Compulsory
|
2
|
|
|
|
750012301
|
Turkish Language-II
|
2+0+0
|
Compulsory
|
2
|
|
|
 [G] |
5625SEÇ-3
|
Elective 3
|
1+2+0
|
Elective
|
3
|
|
1
|
 [G] |
5625SEÇ-4
|
Elective 4
|
6+0+0
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Elective
|
8
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2
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Total ECTS
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30
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Show
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Course Groups
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3.Semester Course Plan
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Course Code
|
Course Name
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T+A+L
|
Compulsory/Elective
|
ECTS
|
Group Code
|
Group Course Count
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562521101
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Research Methods and Techniques
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1+1+0
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Compulsory
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4
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562521102
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Statistics
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3+0+0
|
Compulsory
|
3
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|
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562521103
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Brand Management
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2+0+0
|
Compulsory
|
2
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|
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562521104
|
Customer Relations Management
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2+0+0
|
Compulsory
|
4
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|
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562521105
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Marketing Communication Techniques
|
4+0+0
|
Compulsory
|
4
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562521106
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Marketing Legislation
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2+0+0
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Compulsory
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2
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562521107
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Sales Management
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2+2+0
|
Compulsory
|
4
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|
|
 [G] |
5625SEÇ-5
|
Elective 5
|
3+0+0
|
Elective
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3
|
|
1
|
 [G] |
5625SEÇ-6
|
Elective 6
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4+0+0
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Elective
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4
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2
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|
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Total ECTS
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30
|
|
|
|
Show
|
Course Groups
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|
|
|
|
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|
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4.Semester Course Plan
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|
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Course Code
|
Course Name
|
T+A+L
|
Compulsory/Elective
|
ECTS
|
Group Code
|
Group Course Count
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235121312
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Ahi Culture and Professional Ethics
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2+0+0
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Compulsory
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2
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562522101
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Global Marketing
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2+0+0
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Compulsory
|
2
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562522102
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Professional foreign language
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2+0+0
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Compulsory
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2
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562522103
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Retail Management
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3+0+0
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Compulsory
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3
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562522104
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Marketing Research
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2+1+0
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Compulsory
|
3
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562522105
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Consumer Behavior
|
3+0+0
|
Compulsory
|
3
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|
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562522106
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Entrepreneurship
|
4+0+0
|
Compulsory
|
4
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|
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562522107
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Advertising
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1+1+0
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Compulsory
|
2
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|
 [G] |
5625SEÇ-7
|
Elective 7
|
1+2+0
|
Elective
|
3
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|
1
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 [G] |
5625SEÇ-8
|
Elective 8
|
6+0+0
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Elective
|
6
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|
2
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|
|
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Total ECTS
|
30
|
|
|
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Show
|
Course Groups
|
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